How is 'velocity' defined in Big Data?

Prepare for the CIM Level 6 AI Marketing Exam. Study with interactive quizzes, flashcards, and get insights into AI marketing strategies. Enhance your skills and get ready to excel!

Velocity in the context of Big Data refers to the speed at which data is generated, processed, and analyzed. This concept emphasizes the need for real-time or near-real-time data processing capabilities as organizations deal with the continuous influx of data from various sources such as social media, sensors, and transactions. The ability to quickly handle and analyze this streaming data is vital for gaining timely insights and making informed decisions.

This characteristic of velocity is crucial for businesses that rely on immediate data inputs to drive actions, such as responding to market changes, optimizing operations, or engaging with customers. It distinguishes a significant aspect of Big Data from traditional data management practices, which may not require such rapid processing capabilities.

The other aspects mentioned, such as the frequency of data updates, type of data sources, or the sheer size of the data, while related to the overall Big Data ecosystem, do not capture the essence of speed which is central to the definition of velocity.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy