What does programmatic advertising use to improve targeting efficiency?

Programmatic advertising utilizes AI algorithms to enhance targeting efficiency by automating the process of buying and displaying ads in real-time. These algorithms analyze vast amounts of data to understand user behavior, preferences, and demographics, allowing advertisers to serve ads to the most relevant audiences at the optimal times. This level of precision and automation not only improves the effectiveness of advertising campaigns but also reduces wasted ad spend by ensuring that ads are shown to individuals who are more likely to engage with them. The dynamic nature of programmatic advertising, driven by AI, allows for continuous optimization based on real-time data and feedback, further increasing the likelihood of achieving marketing objectives.