What external factor should be assessed when implementing AI in marketing?

Assessing the current state of the technological landscape is crucial when implementing AI in marketing because it provides insights into the available technologies, tools, and platforms that can be leveraged. Understanding the advancements, trends, and capabilities within the technology sector allows organizations to make informed decisions on which AI tools are most suitable for meeting their marketing objectives.

This assessment helps in identifying compatibility with existing systems, the level of maturity of AI solutions, potential challenges in implementation, and opportunities for innovation. By keeping a pulse on the technological landscape, marketers can also gauge competitors' capabilities, consumer expectations regarding technology, and how to effectively differentiate their offerings in a rapidly evolving digital environment. This strategic awareness ensures that investments in AI are aligned with current and future technological capabilities, maximizing their potential impact on marketing effectiveness.