What is the first consideration when implementing AI in a marketing strategy?

The first consideration when implementing AI in a marketing strategy is assessing the current state of data infrastructure. This is crucial because the success of any AI tool relies heavily on the quality and availability of data. An organization must understand what data it currently collects, how it stores and processes this data, and whether the data is clean, structured, and relevant for the AI applications being considered.

A robust data infrastructure ensures that AI systems can access accurate and timely information necessary for generating insights, predictions, and optimizing marketing efforts. Without proper data management, the implementation of AI may lead to inaccurate conclusions and ineffective marketing strategies. Therefore, before any other aspect can be effectively addressed, organizations must prioritize evaluating their data capabilities to support AI initiatives appropriately.