What is the primary purpose of the technology acceptance model (TAM)?

The primary purpose of the technology acceptance model (TAM) is to explain user adoption of technology. This model helps in understanding the factors that influence whether individuals will embrace or reject a new technology. TAM primarily focuses on two aspects: perceived ease of use and perceived usefulness. These elements assess how users feel about the technology and how beneficial they believe it will be in enhancing their job performance or daily activities.

By identifying and analyzing these perceptions, organizations can develop strategies to encourage technology adoption, such as improving usability or demonstrating how the technology can effectively meet users' needs. This model is widely used in various fields, including marketing and information systems, to gauge and enhance user acceptance of new technology platforms or applications.