What kind of AI tactics can be used to convert leads during the customer journey?

Dynamic pricing and chatbots represent AI tactics that can significantly enhance the conversion of leads throughout the customer journey. Dynamic pricing utilizes algorithms and real-time data to adjust pricing based on demand, customer behavior, and market conditions. This adaptability allows firms to offer competitive pricing, providing incentives that can prompt potential customers to complete their purchases when they might otherwise hesitate.

Chatbots facilitate immediate, personalized communication with potential customers. They can engage with users on a website, answer questions, provide recommendations, and guide them through the buying process 24/7. This instant access to information and assistance can alleviate concerns, reduce friction in the decision-making process, and enhance the overall user experience, which in turn increases the likelihood of converting leads into sales.

In contrast, traditional advertising methods do not leverage the advantages of AI, such as personalized interactions and real-time adjustments in response to consumer behavior. Single-channel marketing tactics may limit engagement, missing opportunities to interact with potential customers across different platforms and touchpoints. User surveys, while valuable for feedback, typically occur after a purchase and do not directly influence the lead conversion process. Thus, the combination of dynamic pricing and chatbots is a strategic approach to actively engaging and converting leads throughout their journey.