Which factor is NOT typically considered influential in the adoption of AI technologies in marketing?

Brand loyalty levels are not typically considered a primary factor influencing the adoption of AI technologies in marketing. The adoption of AI is more closely aligned with technical and operational considerations rather than consumer behavior attributes, such as brand loyalty.

Organizational readiness is crucial, as it encompasses a company's infrastructure, culture, and willingness to integrate advanced technologies. Training availability is also significant because for AI to be effectively implemented, staff must be adequately skilled and equipped to use the new tools. Additionally, perceived ROI from AI investments is a critical consideration; businesses are driven to adopt AI when they can clearly see the financial benefits and efficiencies it could bring to their operations.

In summary, while brand loyalty undoubtedly plays a role in marketing strategy and customer engagement, it doesn’t directly influence the decision-making process regarding the adoption of AI technologies within organizations.