Which of the following is a tactic to engage customers through AI?

Engaging customers through AI involves leveraging technology to create a more personalized and efficient interaction. Marketing automation processes enable marketers to automate repetitive tasks such as sending emails, segmenting audiences, and analyzing customer data. This tactic allows for timely and relevant communication with customers, which is essential for engagement in a competitive marketplace.

AI can enhance marketing automation by using machine learning algorithms to analyze customer behavior and preferences, ensuring that marketing messages are personalized and targeted. This leads to improved customer experiences and higher engagement rates, as customers receive communications that resonate more with their specific needs and interests.

Other options may address customer interaction but do not incorporate AI's capabilities effectively. Static content emails lack personalization and adaptability, cold calling campaigns often rely on traditional, less efficient methods, and reducing response times, while important, does not inherently involve AI-driven tactics. Therefore, marketing automation processes stand out as the most effective tactic for engaging customers through AI.