Which of the following is an ethical consideration when using AI in marketing?

Data privacy issues represent a crucial ethical consideration when utilizing AI in marketing. As companies increasingly deploy AI technologies to analyze customer data and deliver targeted marketing campaigns, they must prioritize the protection of personal information. Consumers are becoming more aware of how their data is used and expect businesses to handle their information responsibly. This includes obtaining consent for data collection, being transparent about how that data will be used, and ensuring that data is stored securely.

In an era where data breaches and unauthorized use of consumer information are common, maintaining data privacy is not only an ethical obligation but also essential for building trust with customers. Ethical marketing practices involve respecting consumer rights and adhering to regulations such as the GDPR, which emphasize the importance of privacy in the age of digital marketing.

Other options, while relevant in different contexts, do not align with ethical practices in the same way. For instance, focusing solely on profit, expanding advertising without limits, or overriding user preferences can lead to manipulative practices that disregard consumers’ autonomy and well-being. Such approaches could severely undermine trust and brand reputation in the long run.