Which of the following is not a positive impact of AI on marketing?

The correct response indicates that "Increased workload" is not a positive impact of AI on marketing. When considering AI's contributions to the marketing landscape, the technology is largely aimed at streamlining processes, enhancing efficiency, and enabling marketers to focus on strategic initiatives rather than mundane tasks.

Cost efficiency is a significant benefit, as AI can automate various tasks, reduce the need for extensive human labor, and lead to significant savings. Future-ready planning is another positive impact, as AI helps in analyzing market trends and predicting future developments, enabling companies to adapt their strategies proactively. Furthermore, better user engagement is a core advantage of AI, as personalized marketing and data-driven insights allow brands to connect with their audience in more meaningful ways.

In contrast, the idea of an "increased workload" does not align with the typical objectives of implementing AI in marketing, which seeks to reduce repetitive tasks, minimize manual input, and enhance operational efficiency. Thus, labeling increased workload as a non-positive impact accurately reflects the intended benefits of AI in marketing settings.